Picture and Video Standards
- Clean your lens. Remove smudges and finger prints.
- Put your phone into airplane mode (more processing power and no interruptions.)
- Turn off all music and turn off background noise (e.g. fridges computers, etc.)
Pictures: Pictures can be in portrait or landscape format. Make sure blinds are down so that your white balance is good. Make sure you include the name of the client in the file name on google drive. Wide photos e.g. 800×200 are great too (just crop the photo.) Clean your lens before taking your shot (smudges create grainy videos.) Max size to upload is 800K with 1920 x 1080 as your resolution. Use snagit to change your resolution.
Videos: trim your videos to remove time walking to and from camera. Always shoot videos in landscape format. Make sure you can see a person feet in the shot (unless you are shooting a testimonial video). Clean your lens before taking your shot (smudges create grainy videos.) Name videos according to instructions above. Pull blinds down before shooting. Always use a tripod to eliminate camera shake.
This is a strong video because of the detail in which he explains how to correct the movement. The video is focused on a single point and provide clear rationale as to why to make the suggested change.
I) Be sure you have reviewed the video standards above.
- Upload your completed videos to our youtube channel. You will need to be a manager to do that, so request this from Paul.
- Naming convention is “Equipment – Movement – Modification.”
- Choose a good cover photo or upload one.
- If you get a late cancellation, you need to upload an additional 4 videos (this is not optional.)
II) Answer the 4 questions in the youtube description.
CAP THE FIRST WORD.
Advantages: What are the advantages to doing this movement? What is it’s value?
Faults: Describe what the common faults are for the movement
Scaling: Describe how to scale up or scale down the movements
Generally, you will select two playlists. One with your name, and one with the type of movement (corrective exercise, mobility, olympic lift, etc.)
IV) Sign and link
Put a link to your bio page at the bottom of the video. Uploaded by Paul www.sandandsteelfitness.com/paul
V) On Youtube
Add cards onto the video with Sand & Steel branding. One to the main site and one to learn site. Space the cards apart.
VII) Share it!
Pick your best video of the week and share it on social media. Facebook, instagram, twitter, linkedin, and Google+ (choose at least 2).
VII) Update your basecamp as you finish projects.
Also make sure EZfacility reflects the work you are doing. Your EZfacility schedule needs have notes written in the time block for the time to count.
From youtube to can include a message to twitter and google + about your video. Choose only strong videos for this (top 20% of the ones you shoot.)
Video Process Flow
Taking pictures and videos are part of your obligations as a coach to help with marketing. However you do need to follow the procedure above.
To create video showing an how to perform an exercise, create the video using camtasia and add in callouts, titles, slo motion, etc. Produce the video and use Camtasia screen capture functionality to create a voice and mouse overview of you explaining what to focus when doing the video.
Add in closed captions to the video once you have created the voice overview.
Make sure you save your original files and exported video files into your google drive folder for later editing. Your camtasia project should be saved there too.
Generally shoot the top half of the person (where their head is on the top 2/3 of the video.) Audio is very important, so make sure there is zero background noise (e.g. fridges, computers, a/c.) Always have the speaker look at you (the reporter), and you should be slightly of center from the camera.